Olivetti Valentine Concept
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A tribute to the late Ettore Sottsass and a prieview of „Open Source Design“ is the reinterpretation of Olivetti´s legendary portable typewriter “Valentine“.
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Created in 1969 by Sottsas in collaboration with Perry King Valentine is a strong manifestation of Sottsass´ claim that design should not merely be functional but additionally be attractive and emotionally appealing.
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Transposing this concept to meet the demands of our digital era led to a kind of cultural recyling. Valentine´s attributes were interpreted in a stylistic and very functional level.
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The typewriter´s heritage induced for instance the use of a flexible display. Thus, the monitor ceases to be the the formgiving factor allowing the keybord to determine the overall dimensions
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Sources: department of industrial design 2